End-to-end product design
End-to-end product design, from discovery to delivery, turning complex requirements into clear, usable interfaces. A balanced approach across user needs, business goals, and technical constraints, so the experience stays simple, consistent, and scalable.
Conversion-focused optimization
E-commerce experiences built to perform, including storefronts, content flows, and conversion-critical journeys. Research, data insights, and experimentation used to improve clarity, confidence, and measurable outcomes across the funnel.
Design strategy and scalable systems
Design scaled beyond individual projects by aligning product strategy, UX, and business goals. Frameworks, rituals, and systems that strengthen cross-functional collaboration, standardize execution, and help teams move faster with confidence.
Team leadership and enablement
Strong, autonomous design teams supported through hiring, coaching, and clear ways of working. A culture of collaboration and continuous learning, so design runs with consistency, craft, and shared ownership, especially in remote environments.
What people say about working with me
See how teammates and collaborators have experienced working with me straight from their own words!
Antonio Hidalgo Gomez
Engineering Manager
"
Alex has a unique blend of creativity and technical skill, allowing him to create designs that are not only visually stunning but also highly functional and user-friendly. His attention to detail and commitment to quality ensured that every project met the highest standards.
Benoît Gaude
Solution Engineer
"
Alexandre consistently demonstrated an ability to quickly understand and take ownership of projects, always finding the right approach to appeal to prospects.
November White
E-Commerce Manager
"
Alexandre is an absolute pleasure to work with - expert in his field, excellent communication skills on any team and in client presentations and meetings & responsive to various stakeholders needs & feedback.
Wendy Woodard McDowell
VP Solution Engineer
"
I’ve worked with quite a few designers at this point in my career. Most have been really great; no complaints at all. But few have been as enjoyable to work with as Alex. Not only is he very skilled at his craft, he has a level of creativity and witty sense of humor that can turn even the dullest of projects into an exciting adventure.
Fernanda Bulla
Product Director
"
I had the pleasure of working with Alex on several projects, and I can confidently say that his contributions and deep expertise have elevated the quality and impact of our work.
Matthieu Sanogho
Product Owner
"
It has been a pleasure working with Alexandre who brings experience and UX expertise to every project he leads. During our collaboration, he demonstrated outstanding leadership and creativity. His contributions were key in a moment we needed to improve the quality of our UX and our design management system.
Fernanda Gonzalez Leon de la Barra
VP Product
"
I've had the luck of working closely with Alex for over six years. His expertise, vision and innovation have been key to the success of numerous big wins within the company. He is a highly skilled design expert you would like to have in any company.
